Get the Story
Behind the Data
Have you ever received a report from a data analyst only to see lots of charts but no insights?
There’s a reason for that, analysts are analytical but they sometimes lack creativity. Creative thinking is a key skill in data science, allowing you to connect the dots and glean the insights from data. But using both sides of the brain is not that common.
If you are ready to go beyond colorful charts and want the story behind the data, with actionable insights, I can help.
For over 20 years I’ve been analyzing data and finding the story behind the numbers. I have a unique experience where my BFA and MBA combine into a very powerful skillset.
Now, as part of my portfolio career, I’m providing other organizations with this unique skillset at a very affordable price.
Start with a Baseline Insight Report
A Baseline Insight Report can confirm what you know and uncover what you don’t know.
Root Cause Analysis of Your Data
Research begets research. Ask "WHY" enough times and the truth comes out.
Get Insights to Ask Qualified Questions
The story inside the data will help you ask qualified questions. Leading to more insights.
Provide Guidance
Get insights to interact with your teams: Sales, Marketing, Finance, and Operations.
Getting to the Pivotal Question
The reason to conduct a baseline analysis is to get to the Pivotal Question.
This is a question that provides a new perspective, may challenge commonly held beliefs, and can provide a new strategic direction for the organization.
Answering some basic questions can get you started.
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Who are the most engaged customers?
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Who were the biggest customer losses last year?
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Who are the most profitable customers?
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What are the most profitable products?
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What is the attainable market size?
Since research begets research, answering these questions will lead to better, more focused questions, and ultimately to the Pivotal Question.
