What I Do
I search for patterns and connections to understand how they affect one another.
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How do they combine?
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What is their outcome?
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Does this outcome fit with the theory being offered or the situation being confronted?
I peel the layers back until, gradually, the root cause or causes are revealed.
ANALYZE
Analyze data to find patterns, key insights, and action items.
PIVOTAL QUESTION
Get to the pivotal question that provides a new perspective.
CONNECT
Connect the dots and develop a story behind the numbers.
GUIDANCE
Provide guidance to stakeholders.
DISTILL
Distill data into key points using reports, dashboards, & stories.
OPINION
Provide a professional opinion on past research.
Common Focus Areas
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CRM Data Analysis
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Customer Lifetime Value
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Average Order value
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Opportunity Aging
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Revenue Seasonality
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Account Mapping
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Market Sizing
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Modeling and Scenario Design
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Budgeting and Forecasting
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And much more.